Ever since its inception in 1934, Mercado has been a staple of the Campo de Ourique neighborhood and greater Lisbon area. The surrounding area is both a time capsule of Lisbon’s traditional architecture and an incubator for some of the hottest eateries in the city. The market itself is known for its traditional fruit and vegetable stalls; modern cuisine; wineries; fish market and traditional crafts shops. It is a centre for music, food and culture for both old and new audiences. We were engaged to translate their distinct identity into a cohesive visual language that could seamlessly extend across signage, messaging, and advertising. In addition, we developed a new website to house their food and event offerings under one accessible digital platform.