Crimson Cashman is a San Francisco-based ceramic artist whose work evokes folk-inspired themes of springtime gatherings, shared meals, and quiet moments of connection. Her pieces take on a variety of forms, each one reflecting warmth, nature, and community. I was brought on to refine her brand positioning and translate those ideas into a new visual system. Our goal was to capture that essence across every touchpoint—from printed materials to her storefront, culminating in a thoughtfully designed website that brings her work to a broader online audience.