Warner Chappell Music set out to develop a music series celebrating both the legacy of the Grateful Dead and the cultural identity of San Francisco, with the long-term goal of establishing a dedicated festival. During Super Bowl weekend, Warner Music and its advertising partners produced a tribute concert outside of Love on Haight. Our team was commissioned to document the event, capturing not only the performance itself but also the enduring significance of the band’s music within the city’s historical and contemporary cultural landscape.